Fortune Knowledge Group

Website design and development solutions for Fortune Knowledge Group, a Division of Time Inc.

Icon-client Client :

Fortune Knowledge Group  a division of Time Inc. — A start up within the company composed of  editors with the charge of developing thought-leadership content targeting C-Suite executives.

Icon-category Category :

Website design, development, programming

Icon-solution Type of Solution :

Website development, design and implementation

The challenge: building a new WordPress CMS site

The web site is now:
• Easy and intuitive • Informative • Password protected to gather contacts names, safe and secure for download of reports and information.
• Quick to load and operate • Easy to update and maintain

The results:

• Positions the site as a go-to thought-leadership resource
• Showcase Fortune Knowledge Group White papers and projects
• Enables us to constantly improve site content, integrate with
the latest MLS technology, look and strategies based on data, viewer feedback and new web technologies

The strategy:

• Integrates contemporary, cutting-edge site design features with a more traditional message communicated through text, graphics and typefaces.
• Built site on WordPress platform and trained staff on WordPress CMS.
• Uses analytics to capture data about site traffic and activity.

Our Key Responsibilities as design director

  • Web design
  • Development of on-going reports written by the editors of FKG for Fortune 500 clients, all digital marketing and creative support for conference and events