Direct Source Packaging (DSP) is a subsidiary of a well-established global packaging company. Its strategy is to present its brand as upscale and contemporary, appealing to their exclusive customer base: designers, fashion-conscious brand managers and bottom-line oriented purchasing managers at large retail organizations.
Challenge: Create a clean, innovative, contemporary look as the core of their brand identity. Incorporate this look and packaging techniques available to the customers into the design of the sample media/product kit, the trade show booth, holiday card and website.
Results: DSP continuously receives rave reviews for their brand identity. From packaging, promotions to their web presence, DSP is a leader in the industry.