When it comes to marketing, if you’re feeling comfortable you’re falling behind. Data and analytics are driving decisions in real time. Mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors are all moving faster than ever – impacting the ways companies drive brand awareness, build loyalty, and sell products and services.
To help marketers better master these forces, The Fortune Knowledge Group and SteelHouse combined forces to host “The CMO Summit: Marketing on the Edge,” an interactive summit for qualified marketers. This half-day event convened leading strategists and experts who shape and define marketing trends that drive serious growth. From the frontiers of “performance marketing” to the ways leading brands are scaling at hyper-speed, this inaugural summit show-cased new ideas and fresh insights on how marketing can deliver real value – for brands and their customers.